Marketing, 02 Jan 2026

Ankush Aggarwal (left) and Sahil Sikka

02 Jan 2026 12:18 PM

PSB Xchange appoints Ankush Aggarwal and Sahil Sikka

The duo move from SG Finserve.
Vinay Joshi

02 Jan 2026 12:15 PM

Rapid Fire with Vinay Joshi

Our series continues with Brown Forman's director - marketing, Indian Sub-Continent and Maldives.

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Nothing names Charli xcx as its first global brand ambassador and shareholder
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12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

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Six years in, ^ a t o m is building brands that perform today and last tomorrow

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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