Lifestyle and luxury, 19 Aug 2025

The IOAA believes that the reduction in GST rate will help support small-budget campaigns and encourage urban development

19 Aug 2025 8:16 PM

IOAA writes to finance minister to curb GST on outdoor advertising

The association has urged the government to consider the reduction in GST rate to 5%.
Fevikwik AI Pack Powered by KwikGPT campaign

19 Aug 2025 4:34 PM

Fevikwik jumps onto the AI bandwagon with 'KwikGPT'

At the campaign's core is a gamified microsite where users can fuse any two random objects into delightfully absurd mashups.
The media network will work alongside its creative agency Ogilvy

19 Aug 2025 12:38 PM

WPP Media bags Mastercard's global mandate

The mandate shifts from Dentsu's Carat.
Anand Sreenivasan

19 Aug 2025 10:21 AM

Oneindia appoints Anand Sreenivasan

His last full-time stint was with Republic World, where he was national head - branded content till 2022. 
Across industries, brands are beginning to speak the same visual language.

19 Aug 2025 10:19 AM

Minimalist, beige-washed and forgettable: Are we in a ‘design pandemic?'

In the pursuit of modernity, brands are trading distinction for design conformity, but is this costing them their identity?
Ranbir Kapoor for Arks X Lay's

19 Aug 2025 10:16 AM

Arks partners with Lay's

As part of the collaboration, the brand has launched a limited edition sneaker line.
Abdulkader Bengali

19 Aug 2025 9:41 AM

Abdulkader Bengali joins Hansgrohe Group

Moves from Sintex BAPL.
Srinivasan K Swamy (left) and Jaideep Gandhi

19 Aug 2025 3:22 AM

AAAI elects Srinivasan K Swamy as president

Jaideep Gandhi has been elected as vice-president of the association.
L'Oréal Paris'  'Lesson of Worth' campaign featuring Aishwarya Rai Bachchan

19 Aug 2025 12:20 AM

Aishwarya Rai and L'Oréal Paris reimagine ‘Because You're Worth It' beyond social media approval

The film is a new leg of its global 'Lesson of Worth' campaign.
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