Lifestyle and luxury, 16 Oct 2025

The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

16 Oct 2025 10:29 AM

Rayomand J Patell launches Firestarter

The agency has entered a partnership with Germany-based Monkeyway.
Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.
Latest Issue Banner

Latest Stories

Ujjivan Small Finance Bank's 'Nothing Small About Us' campaign

18 Sep 2026 11:32 AM

Ujjivan Small Finance Bank rewrites the meaning of 'small' with R Madhavan
Raashi Priya Nahata

18 Sep 2026 11:18 AM

Unfiltered: Is a brand ever selling its product alone?
Meher Patel

18 Sep 2026 10:56 AM

Why Hector AI's Meher Patel thinks dashboards alone can't solve quick commerce
Dalbir Singh continues his weekly diary for Manifest.

18 Sep 2026 9:48 AM

Producer's Diary by Dalbir Singh

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

Subscribe

* indicates required