Digital

The agency will combine branding, content, SEO, and AI-driven performance marketing to deliver result-oriented solutions.

20 Mar 2025 10:59 AM

Liqvd Asia acquires AdLift

The combined entity aims to enhance client engagement, optimise ad spends, and set new industry benchmarks for performance marketing.
Abhishek Singh (on screen) and Shibani Gharat.

20 Mar 2025 10:43 AM

For AI in India, we don’t feel the need for stringent regulations like the EU: Abhishek Singh

The additional secretary of the Ministry of Electronics and Information Technology emphasised balancing AI creativity with ethics.
From left: Tanu Banerjee, Kunal Guha, Sameer Chugh, Mary K Engle, and Chandradeep Mitra.

20 Mar 2025 10:36 AM

‘Labelling every AI-generated ad risks disclosure fatigue and causes an implied truth effect’

A panel emphasised the need for AI regulation that protects consumers without hindering innovation at ASCI's Summit.
The agency’s Bengaluru wing will be responsible for this account win. 

19 Mar 2025 12:09 PM

LivWell assigns its digital duties to Grapes Worldwide 

No multi-agency pitch was conducted for this account win.
CleverTap’s MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte’s digital strategy expertise.

18 Mar 2025 1:55 PM

Deloitte partners with CleverTap

Aims to enhance customer interactions with AI-driven analytics, real-time insights and omnichannel engagement through this alliance.
From left: Shray Chawla, Akshit VS and Angira Lahiri

18 Mar 2025 1:27 PM

MagicCircle Communications launches Restless

The new content division will be led by Shray Chawla, Akshit VS and Angira Lahiri.
Athrey is also the founder of Mavens 360 and co-founder of Tap In Tribe.

18 Mar 2025 11:23 AM

Preetha Athrey joins The Trade Desk

Her last full-time stint was with X, where she was director, global business marketing, Asia Pacific.
31% of organisations are led by women, showing a gender leadership gap despite increasing discussions around women’s representation in leadership roles.

10 Mar 2025 4:01 PM

As the size of an organisation increases, the percentage of female leadership declines: Report

A recent EquiLead’s study finds women are underrepresented in leadership roles across organisations.
This acquisition is expected to close early in the second quarter of 2025. 

07 Mar 2025 9:12 AM

Publicis Groupe to acquire Lotame

States that the combination of Epsilon and Lotame will connect clients to data of over 90% consumers globally.
Rajni Daswani

07 Mar 2025 8:56 AM

Opinion: Work-life balance, what's that?

The author explores why work-life balance remains an elusive dream for working mothers, hindered by systemic gaps and cultural expectations.

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Manas Mohan

22 May 2026 1:24 AM

Goafest 2026: Let's build that industry database
Prasoon Joshi

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Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys
Harmanpreet Kaur

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'Looking for some fun work after all serious advertisements'

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Has influencer marketing proven enduring value?

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The tag does not lecture or warn. It simply exists in a space that is already private.

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Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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