Digital, 19 Nov 2025

Godfather Beer and Toaster

19 Nov 2025 5:55 PM

Godfather Beer assigns its social duties to Toaster

The partnership aligns with the agency's INSEA expansion, as it aims to scale its creative offerings and client portfolio across sectors.
Even with 93 percent of respondents watching videos daily for more than two hours on mobile phones, the ads they see barely register.

19 Nov 2025 10:38 AM

Digital video ads fail to stick: Only 1.5 brands recalled on average

A 3,000-person RK Swamy survey shows heavy video viewing but low brand impact, with only 11 brands crossing 3 percent recall.
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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

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