Digital, 19 Nov 2025

Godfather Beer and Toaster

19 Nov 2025 5:55 PM

Godfather Beer assigns its social duties to Toaster

The partnership aligns with the agency's INSEA expansion, as it aims to scale its creative offerings and client portfolio across sectors.
Even with 93 percent of respondents watching videos daily for more than two hours on mobile phones, the ads they see barely register.

19 Nov 2025 10:38 AM

Digital video ads fail to stick: Only 1.5 brands recalled on average

A 3,000-person RK Swamy survey shows heavy video viewing but low brand impact, with only 11 brands crossing 3 percent recall.

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Mahesh Kanchan

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The collaboration will also focus on identifying new growth opportunities, enhancing partner participation, and building scalable integrated platforms.

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Visuals from Mountain Dew Adda Stories campaign

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Mountain Dew turns everyday hangouts to stories of courage and adventure

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Cannes Lions 2026: India opens Lions account 
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Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
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