The International Advertising Association's (IAA) India chapter has partnered with ad:tech to announce the first edition of the 'Honours Awards'. 

The awards are scheduled to be held on 6 March (the second day of ad:tech 2025) in New Delhi. 

The Honour Awards will recognise the best use of technology, tools, and platforms that redefine the boundaries of advertising and marketing.

The awards are being organised in partnership with IAA TechPulse.

The categories for the first edition of the awards include: Marketing Automation/Marketing Cloud, Data, Analytics & Intelligence, Content, Social Media, Conversational Marketing, Retail Media/eCommerce, Influencer Marketing, Customer Experience, AI Interventions in Marketing, Performance Marketing.

Jaswant Singh, MD, Comexposium India and Neena Dasgupta, IAA Mancom Member and CEO and founder, The Salt Inc Consulting, will be chairing this event.

Dasgupta said, “ad:tech is one of the premier events for digital marketing. Through the Honour Awards in partnership with ad:tech, IAA wants to push the boundaries across digital which continues to evolve as a medium. The jury for the awards will consist of 15 digital evangelists who are looking forward to judging some path-breaking work.”
 
Singh said, “For over 14 years, ad:tech India has been a leading platform showcasing the transformative power of technology in advertising and marketing. We are excited to announce the inaugural ad:tech Honors Awards, recognizing the exceptional achievements of those who are leveraging advanced technology to reshape the industry. Partnering with the IAA India Chapter for this inaugural edition, we look forward to celebrating the innovators driving the future of marketing forward.”
 
Abhishek Karnani, president, IAA – India Chapter, added, “We say this often, but technology is a game-changer for the communications space. Technology like generative AI is changing advertising and marketing. While ad:tech looks to provide the industry with information around the latest trends in the space, the awards will honour the best work in the space."

Entries for the awards are open until 4 February 2025.