Campaigns

ChatGPT's campaign

09 Feb 2026 11:01 AM

ChatGPT turns focus to cricketing grassroots

Rolls out campaign during the on-going Men's T20 World Cup.
Hershey's Kisses Valentine's Day film.

09 Feb 2026 10:31 AM

Hershey's Kisses sweetens India's PDA dilemma, turning awkward almost-kisses into shareable moments

Conceptualised by TBWA\Lintas, the campaign has been launched ahead of Valentine's Day.
Screen grab from Anthropic's 'What do you think of my business idea?' ad film

06 Feb 2026 11:23 AM

Anthropic fires a well-aimed shot at ad-funded GenAI chatbots

The films show everyday AI conversations hijacked by intrusive sales pitches, a clear dig at ChatGPT's recent announcement to introduce ads.
Pringles' 'Pringleleo' campaign.

06 Feb 2026 1:58 AM

Sabrina Carpenter builds her dream man out of Pringles after ‘Manchild' fatigue

Conceptualised by BBDO, the campaign comprises an ad film. The commercial will air during NBC's Super Bowl on 8 February.
Apollo Tyres campaign 'Har Safar Mein Dum Hai'

04 Feb 2026 11:01 AM

Apollo Tyres drives into familiar territory with a rousing ode to Indian cricket

The campaign features Sachin Tendulkar alongside team India cricketers Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill, and Arshdeep Singh.
Cadbury Dairy Milk Silk's #SayItWithASilk campaign

02 Feb 2026 11:25 AM

Cadbury Dairy Milk Silk argues that the best love stories don't begin with an AI prompt

Conceptualised by Ogilvy, the film has been released ahead of Valentine's Day.
Star Sports' promo

30 Jan 2026 11:04 AM

India looks to repeat history in clash against Pakistan

Star Sports has rolled out a promo for the upcoming India-Pakistan match on 15 February.
Budweiser's 'In the Hands of Fans' campaign.

29 Jan 2026 11:38 AM

Budweiser 0.0 hands the game back to the fans who make it matter

The campaign consists of an ad film.
Abhay Deol in the Thar Roxx film

28 Jan 2026 11:44 AM

Thar Roxx steals the spotlight from Abhay Deol 

The film for the car showcases its features and was released on 23 January.
Apple's 'Slide' campaign.

28 Jan 2026 11:27 AM

Apple turns a boardroom battle into a durability test for its iPhone 17 Pro

The campaign consists of an ad film.
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