Shagorika Heryani

Shagorika Heryani

22 Oct 2026 9:42 AM

Opinion: The tyranny of the frictionless age

The author unpacks the growing desire for hands-on experiences, shared passions, and real-world communities in an AI-driven world.

Shagorika Heryani

24 Sep 2026 11:20 AM

Opinion: The founder-creator complex

The author argues that founder content has quietly shifted from building credibility to building an audience.

Shagorika Heryani

27 Aug 2026 11:41 AM

Opinion: The unfinished self

The author argues that behind every 'maxxing' trend lies a deeper consumer need brands should understand.

Latest Issue Banner

Latest Stories

Suryakumar Yadav

12 Nov 2026 1:55 PM

Wobble names Suryakumar Yadav brand ambassador

Itc Savlon's 'We Love Antibiotics' film

12 Nov 2026 11:33 AM

ITC Savlon takes on India's casual love affair with antibiotics

Piyali Chatterjee Konar

12 Nov 2026 10:31 AM

Opinion: From customer satisfaction to customer intelligence - is CX becoming the new growth metric?

Marco Venturelli

12 Nov 2026 10:20 AM

Adfest 2027: Marco Venturelli named grand jury president

Most Read

The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'

WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'

This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias