Manifest Media Staff

Manifest's May issue

05 May 2025 10:19 AM

Manifest's May issue is out

There's Manifest Play coverage, a chat with Debbi Vandeven, global CCO, VML, an analysis of the financial impact of awards, and more...
Ajio's Movement of Offended Mothers (MOM)' campaign

05 May 2025 1:36 AM

Offended mothers start a movement against bad gifts with Ajio

Rolled out ahead of Mother's Day, the campaign features actor Sheeba Chaddha.
Anirudh Ravichander

02 May 2025 4:22 PM

7UP® and Spotify bring science and sound together with the ‘7UP® SpiceIt Playlist’

SPECIAL FEATURE: The first-of-its-kind playlist, designed to enhance the spice experience for foodies, is backed by scientific research.
Abhay Kumar

02 May 2025 3:25 PM

Abhay Kumar joins BPTP

His previous stint was at DAMAC Properties, where he was senior vice president -  marketing and digital.
This offering was launched during during the World Audio Visual and Entertainment Summit.

02 May 2025 3:14 PM

DishTV Watcho launches Fliqs

Aims to democratise content distribution and provide monetisation opportunities to all content creators in India.
Nearly one in three (29%) companies admit to being highly risk-averse - and more than half say they struggle to keep pace with cultural shifts.

02 May 2025 1:56 PM

Only 13% of brands embrace bold ideas: Lions report

The annual report by Lions reveals two major barriers to creativity: poor insights and cultural inertia.
Pritika Shah (Picture credits: MMA Global)

02 May 2025 1:44 PM

HDFC Life elevates Pritika Shah

She was senior vice president - marketing and CSR.
He had joined the organisation in 2011 as assistant brand manager, Asia Pet Care (Brand: Eukanuba, Iams).

02 May 2025 1:33 PM

Sahil Sethi exits P&G after a 14-year stint

He was senior marketing director, P&G Health Care India.
In addition, Mandeep Sharma is now the COO, Cheil India.

02 May 2025 12:04 PM

Cheil India is now Cheil SWA Group

Will be led by Carlos LimSeob Chung, president and CEO, and Jitender Dabas, CEO, Cheil X, will oversee agencies within the Cheil SWA Group.
Home Credit's Upgrade Karein Life Ke Scenes’ campaign.

02 May 2025 11:19 AM

Home Credit makes summer upgrades a breeze

The campaign, which comprises an ad film, highlights the ease and convenience of the finance company's solutions for home appliances.
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