Manifest Media Staff

Team Moonshot (above) and Ogilvy India at the IndIAA Awards

08 Oct 2025 11:28 AM

IndIAA Awards 2025: Moonshot and Ogilvy dominate with four wins each

A total of 19 winners were announced across 16 categories.
From left: Sonali Krishna, Shuvadip Banerjee and Aalap Desai.

08 Oct 2025 11:12 AM

'Everyone in the room making decisions on a bold campaign is too scared to push the button'

At an event hosted by Cannes Lions and The Times of India, a panel decoded how creative courage can coexist with business risk.
Samantha Ruth Prabhu

08 Oct 2025 10:59 AM

Samantha Ruth Prabhu is now the face of Joyalukkas

The association will soon come alive through an integrated global campaign featuring Prabhu.
Navonil Chatterjee

08 Oct 2025 10:35 AM

Navonil Chatterjee joins Creativeland Asia

Was working as an independent strategy consultant.
L'Oréal Paris' 'Mujh Mein Hai Diwali' campaign

08 Oct 2025 12:45 AM

L'Oréal Paris and Alia Bhatt urge women to celebrate the light within

Conceptualised by McCann Worldgroup, the campaign comprises a film.
Zouk's ‘No more Hold this for me' campaign

07 Oct 2025 7:42 PM

Zouk wraps its bags in humorous relatability ahead of Diwali

The brand's ‘No more Hold this for me' campaign transforms a universal relationship dynamic into a clever gifting insight.
Strategy is at crossroads, according to marketing strategists worldwide

07 Oct 2025 7:17 PM

Globally 80% strategists believe strategy must adapt to remain relevant: Warc report

62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.
For brands, MNY Look Studio shows how AR can create immersive, culturally relevant campaigns that engage consumers on social platforms while driving commercial impact.

07 Oct 2025 3:22 PM

Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India

The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.
Vivo rolls out another leg of its #JoyOfHomecoming campaign.

07 Oct 2025 12:56 PM

Vivo shines a light on togetherness, promises, and homecoming

Conceptualised by FCB India, the campaign comprises an ad film.
Asian Paints #HarGharBlue campaign

07 Oct 2025 10:29 AM

Asian Paints celebrates India's women cricketers with ‘Meri Wali Blue'

Conceptualised by FCB Kinnect, the campaign brings a new shade of pride to cricket, drawing from the brand's 'Har Ghar Blue' insight.

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