Manifest Media Staff

Rural Active Internet Users growing at nearly four times the pace of those in urban India, as per the report

04 Feb 2026 5:57 PM

61% internet users in India consumed short-video content in 2025: Report

India's internet user base has reached 958 million, led by rural penetration, AI-adoption, and e-comm, according to a report by Kantar.
Drawing from nearly 6.2 million searches and close to 28 million social media interactions between January 2024 and December 2025, the report offers a data-led view of how education brands and learners are evolving.

04 Feb 2026 4:41 PM

Engagement around AI courses crossed 6,70,000 interactions on Instagram: Report

Tonic Worldwide's latest report shows how social media, AI, and employability pressures are reshaping education and career readiness.
CreatorOps also scans creative material for potential legal or brand compliance risks before filming begins, helping prevent costly reshoots and revisions.

04 Feb 2026 4:23 PM

iCubesWire launches CreatorOps

The MarTech firm's new system centralises workflows, automates approvals, and reduces operational bottlenecks in influencer marketing.
Vasuta Agarwal

04 Feb 2026 4:19 PM

Gnani.ai appoints Vasuta Agarwal

She moves from InMobi after a stint of 13 years.
Dinshaw's 'Dildaar Dinshaw's' campaign.

04 Feb 2026 11:18 AM

Dinshaw's faces off with grandmothers in a rap battle of generosity

Conceptualised by The Womb, the campaign consists of three ad films.
Apollo Tyres campaign 'Har Safar Mein Dum Hai'

04 Feb 2026 11:01 AM

Apollo Tyres drives into familiar territory with a rousing ode to Indian cricket

The campaign features Sachin Tendulkar alongside team India cricketers Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill, and Arshdeep Singh.
Aditya Kanthy

04 Feb 2026 10:42 AM

Didn't want duplication of non-client-facing roles: Aditya Kanthy

Omnicom Advertising India's president and MD, discusses insecurities among staff about layoffs and reporting structures, and more...
The partnership aims to expand AGEasy's digital footprint and reinforce its position as a trusted name in senior care.

04 Feb 2026 10:29 AM

AGEasy assigns its D2C media duties to Sociowash

The account was won post a multi-agency pitch. 
Anupriya Acharya (left) and Kainaz Karmakar

03 Feb 2026 9:29 PM

Cannes Lions 2026: Anupriya Acharya and Kainaz Karmakar among jury presidents

Festival to be held between 22-26 June.
Stephan Bugaj

03 Feb 2026 6:22 PM

JioStar Group appoints Stephan Bugaj

The appointment is expected to accelerate AI innovation across its next-generation experiences designed for digital-first audiences at scale.
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Dalbir Singh continues his weekly diary for Manifest.

13 Nov 2026 9:31 AM

Producer's Diary by Dalbir Singh
Nicholas Hulley and Nadja Lossgott were in conversation with Josy Paul at the Good Ads Matter Ad Festival

13 Nov 2026 9:28 AM

'It's unreasonable to offer no proof that something will work other than gut feelings'
HDFC Sky's latest instalment of its ‘Make Money Matter' campaign.

12 Nov 2026 7:46 PM

HDFC Sky turns everyday money dilemmas into investment lessons
Suryakumar Yadav

12 Nov 2026 1:55 PM

Wobble names Suryakumar Yadav brand ambassador

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'
WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'
This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed
Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

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