BBDO Group India has announced the appointment of Ankit Singh as national strategy director.

He joins a strategy leadership team that includes Saad Khan, chief strategy officer, ULKA and Shashank Lanjekar, chief strategy officer, BBDO India. Together, they will drive the strategic agenda across the network, helping clients solve complex business challenges through culturally resonant, commercially impactful ideas.

Singh moves from Cheil X where he we national strategy director.

Jitender Dabas, CEO, BBDO Group, said, “Our ambition at BBDO Group isn’t just better advertising — it’s solving bigger business problems. That’s exactly the school of planning Ankit comes from: define the right problem, find the deep human truth, build ideas that live at the edge of culture. He joins Saad Khan and Shashank Lanjekar, who already lead strategy across ULKA and BBDO India, as we build one of the strongest strategy communities in the industry — a place where the best strategic talent comes to work on the toughest problems. Welcome, Ankit. Let’s build that future together.”

Singh said, "The opportunities that excite me the most are the ones where you get to build, and BBDO feels like exactly that—a chance to join a story that's still being written. As part of the world's largest creative network, it has a strong legacy and, more importantly, a shared ambition to shape what's next. I'm looking forward to helping write the next chapter with the talented teams across BBDO Group India."

In the past, Singh held senior leadership roles at Leo, BBH Group and GREY Worldwide. He also led brand marketing for Hilton across South Asia.