Mera Hoardings has partnered with the Indian Olympic Association (IOA) to display 'good luck team India' messages throughout the country.

The partnership is for the Olympic and Paralympic Games. The Olympics are currently ongoing in Paris and are set to culminate on 11 August.  Mera Hoardings had previously partnered with the IOA for the Tokyo Olympics. 

Saikrishna Gajavelly, founder and chairperson, Mera Hoardings, said, "We are currently running team India OOH campaigns across India, featuring 'Good luck team India' in prominent outdoor media formats near crowded areas in metro cities. Our digital out-of-home campaigns (DOOH) are also being carried out in metro stations, railway and bus stations, supermarkets, malls, multiplex theatres, and residential apartments to reach every Indian and motivate them to support the Indian Olympic Games. We are thrilled to be collaborating with the IOA team."

He added, "Our ground-breaking campaign is taking the 'good luck team India' message to new levels, using maximalist art to creatively showcase the diverse Indian state-represented players in a surprising and unique way. We are planning to execute a Good Luck campaign for Team India players in order to captivate the Indian audience at Times Square, USA. This innovative out-of-home campaign is aimed at generating excitement for Olympic sports and promoting the tournament through advertising. India has a population of 1.428 billion, but only 117 athletes represented the country in the Paris Olympics. We need to focus on training and promoting sports in all disciplines. Small countries are sending 400-500 athletes and winning many gold medals, while we are still lagging behind. As a part of the outdoor advertising industry, I am pushing the boundaries of sports through billboard campaigns. This will help create branding and visibility for every athlete."