mCanvas has announced the launch of mCanvasTV for immersive Connected TV ad formats. 

The tech leverages interactive storytelling to achieve elevated engagement, broader reach, and lead generation for brands, through engaging experiences for audiences globally. 

The technology introduces a seamless, user-friendly approach for viewers to engage with ads on Smart TV using their remote control. By leveraging QR codes and household identity graphs, it offers omnichannel experiences with interactive CTAs, so users can explore branded content effortlessly, while brands gain valuable insights.

Rishi Sharma, senior vice president - ad sales, mCanvas, said, “More than just a technological milestone — mCanvasTV is a gamechanger for intuitive, impactful advertising. With offline-to-online targeting and immersive creativity, this tech enables brands to maximize CTV engagement, delivering 3X higher attention per mile and 8X bottom-funnel success, driving results that extend across platforms.”

Sonica Sharma, director - CTV Partnerships, ad sales, mCanvas, commented, “At mCanvas, we’re redefining the future of CTV with an immersive omnichannel experience, fueled by data-led insights and powerful storytelling — empowering brands to connect with audiences in more meaningful ways. Our focus has always been on bridging creativity with measurable results. With mCanvasTV, brands can now achieve upto 8% engagement rates on Connected TV, capturing attention at scale while driving tangible outcomes like leads, conversions, and purchases at digital and physical stores.”

The organisations is gearing up for a global rollout of mCanvasTV to reach over 100 million users across the USA, UK, Europe, and Southeast Asia.