Manifest has partnered with IAA Voice of Change to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation. 

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter, and Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

This week, Johnson's Baby takes the top spot on the Voice-O-Meter.  

Set against the backdrop of a baby's first solid-food ceremony, the film uses a cherished family tradition to deliver a powerful message on shared parenting. By portraying the father as an equal and active caregiver, it challenges the long-held belief that childcare is primarily a mother's responsibility. Through heartfelt storytelling, the campaign normalises fathers' involvement in everyday caregiving, reinforcing that nurturing a child is a shared responsibility and advancing a more balanced and progressive view of parenthood.  

Other films from last week:

Flipkart

Airbnb