Efficacy Worldwide has announced the appointment of Chandradeep Kumar as national head - media and growth. 

Chandradeep will be responsible for the agency's national media operations and growth agenda, driving strategic business expansion while helping clients harness the convergence of media, creativity, data, technology, and AI. Working closely with the leadership team, he aims to strengthen client partnerships, accelerate new business development, and deliver future-ready marketing solutions that create measurable business impact.

He moves from Havas Media Network, where he was executive vice president. 

Vishnu Sharma, founder and CEO, Efficacy Worldwide, said, "Chandradeep's appointment marks another significant milestone in Efficacy's growth journey. Beyond his exceptional media expertise, he brings a rare combination of strategic vision, business leadership, and an unwavering client-first mindset. As brands seek partners who can seamlessly integrate media, creativity, technology, and AI, Chandradeep's leadership will further strengthen our ability to deliver transformational business outcomes. We are delighted to welcome him as our national head - media and growth, and look forward to the leadership he will bring as we continue building one of India's most future-ready independent marketing organisations."

Kumar added, "Marketing is entering its most exciting phase, where AI, data and creativity are redefining how brands connect with consumers and drive business outcomes. Efficacy has built a strong reputation for combining strategic thinking with execution excellence, and I'm excited to join this ambitious team as we help clients unlock the next wave of growth through integrated, technology-led marketing solutions."

In a career spanning over 21 years, he has also worked with WPP, Mudra, and Starcom, among others.