Brand Visage Communications has bagged the digital marketing mandate for Fab Essentials by FabIndia.

The account was won through a multi-agency pitch.

Brand Visage Communications will be responsible for Fab Essentials' social media management, brand visibility and aims to drive business growth. 

Sania Arora Jain, managing director, Fab Essentials, said, “We resonated with the campaign ideas and entire strategy presented by the Brand Visage team and way they understand the beauty and D2C segment, we are confident to take the brand much deeper in the consumers mind and penetrate the Indian market even further. We are looking forward to some great work together”.

Siddharth Khanna, co-founder, Brand Visage Communications, said, "We are thrilled to have Fab Essentials on board with us. As India's D2C sector continues to thrive, we recognize the importance of leveraging digital platforms to engage consumers effectively. With the prevalence of online shopping and the growing demand for personal care and wellness, we believe Fab Essentials is well-positioned to capitalize on this trend and drive meaningful value for its customers."

Anuj Khanna, co-founder and COO, Brand Visage Communications, added, "We are proud to partner with Fab Essentials and are committed to delivering innovative digital solutions that drive measurable results. Our team is dedicated to crafting compelling campaigns and strategies that resonate with the brand's values and objectives, ultimately driving growth and success in the digital space."