Manifest has partnered with IAA Voice of Change and UNICEF to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation.

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

This week, none of the campaigns make the Voice-O-Meter cut, though Axis Bank and Sony Sports Network stand out for positive gender representation.

Axis Bank features a woman protagonist, effortlessly portraying women executives and their travel and banking needs.

Sony, meanwhile, brings equal gender representation to its football narrative, with a young girl playing a key role in the communication.

While there are no clear standouts this week, both campaigns take a positive step towards more inclusive representation.
 

The ads covered last week:

Apple

Beats By Dr Dre

Blissclub

Bridgestone

Flipkart

Pocket FM

Rungta Steel