Asymmetrique has secured the brand management and marketing mandate for Ginza Industries. 

This partnership aims to create unique identities for Ginza’s brands, including its flagship brand SOIE, Aqua, its premium swimwear brand, and a menswear brand in the offing. 

The company will be responsible for establishing a strong brand presence and digital footprint for each brand in the Indian market. 

As part of the mandate, the agency will be responsible for designing brand identity and packaging, driving brand awareness through strategic marketing, and expanding digital footprint through brand and product campaigns for each of the company’s brands as well as Ginza.

The company will devise and execute video-first content, ensuring that Ginza’s brands resonate with their target audience. Additionally, Asymmetrique will manage all digital media and e-commerce, with an aim to reinforce Ginza’s market position and drive business growth.

The account was won post a multi-agency pitch and will be handled by Asymmetrique's Mumbai office.

Nitin Gupta, founder and managing director, Asymmetrique, said, “Ginza’s products, especially under its flagship brand, SOIE, have been underexposed in what is a cluttered and demand-driven market. We believe the quality and experience on offer deserve to be counted amongst the best in India first, and then the world. It is also why we have extended our unique brand-to-sales partnering model; it is exactly what Ginza’s brands need to unlock comprehensive, sustainable growth. We are delighted that the Ginza team has chosen us to partner with them in their journey to greatness for all its brands, starting with SOIE.”

Amrit Sethia, vice president, Ginza Industries, added, “We are delighted to collaborate with Asymmetrique as our integrated marketing and communication. Agency to elevate our brands, including SOIE which is a luxury women's lingerie and activewear brand, aqua our premium swimwear brand, and also our soon-to-launch menswear brand. Their proven track record and strategic approach with a deep understanding of the market make them the ideal partner for us. We are confident that this collaboration will help us reach new heights and strengthen our market position.”