Ad space per publication witnessed a growth of 17%, in print, during Jan-Mar 2024, according to TAM’s AdEx Quarterly Print Advertising report.

With the service sector contributing the most at 16%, the other leading sectors were auto, education, banking/ finance/ investment and retail. 

The top five categories contributing to the growth of print advertising are cars, properties/real estate, two-wheelers, coaching/competitive exams and hospitals/clinics.

SBS Biotech overtook Maruti Suzuki as the top advertiser, more than 67,000 brands advertised during the time period.

Shri Ram Janmabhoomi Teerth Kshetra and Honda Shine 100 were the top exclusive advertisers and top brands, respectively. 

Other highlights of the report:

• Compared to Jan-Mar’23, ad space per publication observed a growth of 10% in Jan-Mar’24.
• Telecom was the only new entrant among the top sectors in this quarter.
• With the top ten categories contributing 40% share of ad space, multiple courses and cellular phones- smartphones were the new entrants.