Conran Design Mumbai has announced its partnership with Adani Capital and Adani Housing Finance to rebrand as Tyger Capital and Tyger Home Finance. 

The rebranding follows Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance.

As a part of the mandate, Conran Design was responsible for brand strategy, naming, brand identity creation and activation across all touchpoints.

The agency was tasked with working on a new brand that highlighted customer-centricity, agility, and digital capabilities. 

The unique logo shape aims to create a visual world, featuring devices like ‘The Window’, which provides a glimpse into the world of Tyger, and ‘The Spotlight’ to highlight entrepreneurial stories supported by Tyger.

The rebranding initiative also included the creation of a suite of design templates, a launch film, and brand guidelines to ensure consistency and brand amplification. 

Gaurav Gupta, founder, CEO and managing director, Tyger Capital, said, "Conran Design Mumbai approached the rebrand of Tyger Capital and Home Finance with bold thinking and agility, embodying a true 'one team' spirit. This collaborative effort has resulted in a new brand purpose that transcends mere transactions, powerfully reflected in the name and identity. The rebranding initiative has successfully carved out a distinctive position for Tyger Capital and Home Finance within the industry."

Geet Nazir, managing director, Conran Design Mumbai, said, "Conran Design Mumbai is proud to have partnered in the creation of the Tyger brand. It is rewarding to see the role design can play in bringing a larger vision of financial inclusion to life. Working alongside Gaurav and his wonderful team, who trusted us to realise their ambition to uplift and empower the nation, has been an incredible journey."