Zepto has announced the launch of Jarvis — an advertising service intended for its in-house advertising solutions for brands and sellers on the platform. The service helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Jarvis is designed to help sellers listed on Zepto increase visibility and sales, delivering increased returns on ad spends. The service allows brands to directly connect with the platform users and build long term brand relationships. 
  
Ashwinikumar Patil, vice president, product, Zepto, said, “Jarvis represents the convergence of quick commerce agility and advertising sophistication. We've engineered a solution that addresses the full spectrum of marketing challenges, from upper-funnel brand saliency to lower-funnel conversions, all powered by real-time insights. Our comprehensive suite of tools empowers brands with smart control and efficiency. Launching Jarvis in just 4 months shows the incredible collaboration between our engineering, data science, and product teams, pushing the boundaries of what’s possible in quick commerce through technology,” 

Koushik Kottamasu, director of engineering — growth and monetisation, Zepto, said, “ Jarvis is developed based on key insights from Zepto’s journey, and even in these early stages, we’re seeing sellers enhance product discovery and maximise ad spend returns. Jarvis will play a critical role in driving growth, especially for smaller businesses with limited resources, thanks to its intuitive and user-friendly interface.”