Mitali Srivastava Hough has stepped down from her role as senior vice president and head of planning at McCann Worldgroup for the Mumbai office. She had joined the agency last year in August.

Prior to McCann, Hough served as national planning head at Famous Innovations for over a year. 

Hough said, “I am deeply grateful for the experiences and relationships I’ve built at McCann. My time there was short but I got the opportunity to work with Prasoon Joshi and some incredible talent and clients across various industries. As I look ahead, I feel a sense of excitement to push my boundaries further. It’s the right moment to explore new horizons, take on new challenges, and pursue my passions in ways I haven’t yet imagined. I look forward to continuing my journey through mentoring and consultancy work, and I’m eager to bring my energy into new collaborations.” 

In a career spanning over 25 years, Hough has also worked with DDB Mudra, Ogilvy & Mather, and TBWA\ India, among other organisations. She also co-founded an agency, Utopeia Communicationz, followed by another venture, Equal, specialising in CSR solutions.