Advertising, 25 Jun 2025

On Monday, 23 June, Britannia made waves with a bold front-page print ad inviting Parle Monaco to “share shelf space” this Pride Month.

25 Jun 2025 5:44 PM

Parle bites back in support of Britannia’s pride advocacy callout

The brand put up a post on Instagram stating that it's happy to help the competitor in the cause.
Two years ago, Publicis Groupe India developed an enabling support culture for its people who are battling critical illnesses including cancer.

25 Jun 2025 11:20 AM

Publicis Groupe India launches screening time off to support preventive cancer care 

Partners with Datar Cancer Genetics to bring cancer screening to employees and their families.
Vivek Anchalia (left) and Harshada Menon

25 Jun 2025 10:56 AM

How much AI is too much?

From scripting to complete visuals, we increasingly see ad films now being produced entirely using AI. We weigh in on the delicate balance.

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Jaya Deoras Deshmukh, director and CEO, MICA (left) and Ramesh Krishnamurthy, founder and CEO, Komerz

10 Aug 2026 12:32 PM

MICA, Komerz partner to train students in AI-led marketing and commerce
Ruchi Mishra

10 Aug 2026 12:26 PM

Innocean India appoints Ruchi Mishra
Vinay Subramanyam

10 Aug 2026 12:01 PM

Vinay Subramanyam joins Mondelez International
Matches featuring India generated 58% higher ad volumes than non-India matches, as per the report

10 Aug 2026 11:31 AM

ICC Women's T20 World Cup 2026 sees 39% rise in ad intensity per match: TAM Sports

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