Wondrlab has won  the creative mandate for Blue Heaven. With this win, the agency aims to leverage its full-funnel approach to manage the entire brand mandate for the Indian cosmetics brand's creative reinvention. 

Through this partnership, Blue Heaven seeks to captivate a younger audience and enhance its aspirational appeal. To this end, the brand plans to roll out a festive campaign in the coming days. 

Jayanti Choudhary, head of marketing, Esme Consumer, Retail, expressed, “As we embark on this new chapter for Blue Heaven, it was important for us to partner with a creative agency that understands our journey and vision. Wondrlab’s innovative approach and deep consumer insights make them the ideal partner to help us engage with a younger, more dynamic audience.” 

Rakesh Hinduja, managing partner and co-founder, Wondrlab Network, added, “We’re thrilled to be part of Blue Heaven’s transformation journey. With their rich history and our data-first full-funnel marketing strategy, we aim to craft campaigns that will not only resonate with their current target audience but also bring in newer groups for its new product portfolio. We aim to elevate the brand’s aspirational appeal, backed by the brand's investments in innovations.”