TAM AdEx has rolled out its half yearly report for the print sector. This is for the period of January to June 2024.

The study cited that the print ad space grew by 5% in the first half of 2024 compared to the same period in 2023, indicating a stable upward trend in the advertising landscape. 

Furthermore, the report stated that Hindi publications maintained a strong 38% share of ad space, while English publications slightly declined to 26%. Together, both the languages contributed over 60% of the total ad volume from January to June 2024.

In regards to advertisers, Maruti Suzuki India topped the list, with SBS Biotech in second place. Notably, Samsung India made a remarkable leap from 30th to 6th position among advertisers.

Collectively, the top ten brands represented 6% of the print ad space. The education sector emerged as the frontrunner, capturing 19% of ad space, followed closely by services at 15% and the automotive sector at 13%. Together, the top five sectors accounted for over 60% of print ad space.

The automotive sector demonstrated the most substantial growth, with a 25% increase in ad space. The cellular phones category also saw impressive results, achieving a 2.9 times rise, while the two-wheelers category grew by 29%. Cars emerged as the most advertised category during this period, reflecting changing consumer interests.

In terms of brand performance, Honda Shine 100 led print advertisements, supported by a strong presence from the education sector, which claimed four spots in the top ten brands. 

The report also underscored a strategic shift among advertisers toward driving sales through promotional efforts. Sales promotions accounted for 28% of print ad space, with discount promotions leading at 44% and multiple promotions following closely at 41%. 

Overall, the TAM AdEx report highlights the robust growth in print advertising and the continuing prominence of the education and automotive sectors in shaping the market landscape in 2024 when it comes to print.