Salt Worldwide has won the social media management mandate for M.M. Poonjiaji Spices. 

The mandate is to change the brand perception, focusing on the ready-to-eat, chutneys and marinates intending to target the millennials and Gen Z audience.

The account was won post a multi-agency pitch. 

Kriti Kumar, director of sales and marketing, M.M Poonjiaji Spices, said, “We believe Salt's innovative social media strategies, along with their deep understanding of the Indian consumer and their affinity for home-cooked flavours, is a key driver of success for Poonjiaji.”

Parag Pandya, founder, Salt Worldwide, said, “Indian cuisine shines with its incredible variety. We at Salt strongly believe in understanding the consumer before recommending the appropriate approach to our clients. This approach, along with our expertise in current market trends, aligns well with Poonjiaji’s expectations. Team Salt is really excited to generate quick and unique ideas for Poonjiaji."