Vikram Sakhuja, group CEO, Madison Media and OOH, will be conferred with the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award this year.

The award is given to an individual in India for his/her outstanding contribution to the advertising industry.

Sakhuja started his career in 1984. He has worked with P&G, Coca-Cola, Star TV and GroupM, before joining Madison in April 2015. 

Prasanth Kumar, president, AAAI, and CEO - South Asia, GroupM, said, "On behalf of the entire industry, it is a profound privilege to present Vikram Sakhuja with the AAAI Lifetime achievement Award 2024. It’s a pleasure to celebrate this moment as well as express gratitude to Vikram Sakhuja’s contributions to the media and advertising industry.  Vikram’s visionary leadership and relentless pursuit of innovation have continuously helped media agencies to shape progressively. Having worked closely with Vikram, his remarkable journey, from cutting edge marketing strategies to driving transformative industry change, continues to inspire professionals across the board. This recognition is a testament to his commitment and immense efforts that has reflected the invaluable impact he has had on the industry."

 Anupriya Acharya, chairperson, AAAI Lifetime Achievement Award Selection Committee, and CEO, Publicis Groupe South Asia, added, “Vikram’s unparalleled three-decade contribution has revolutionized our industry. His exceptional expertise in media, marketing, and advertising, combined with his relentless pursuit of excellence, sets him apart. His leadership skills are unmatched, as he mentors and inspires the next generation of industry leaders. It has been an absolute honor to work with him closely both at work as well as in the industry forums. And I am thrilled, proud, and eagerly anticipate Vikram being awarded this highest honour of our industry, recognizing his extraordinary influence and lasting legacy.”

Some of the past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath, Arvind Sharma and Colvyn Harris, among others.