PHD India has bagged Shriram Finance’s agency on record to manage its integrated media mandate.

The agency will focus on strengthening the brand's market presence and fostering greater affinity amongst India’s diverse demographics to drive sustainable, long-term business growth.

The account was won post a multi-agency pitch and will be handled by PHD Mumbai’s office. 

Furthermore, PHD aims to increase visibility for the brand’s offerings by connecting with audiences across the country and empowering customers through financial inclusion. 

Monaz Todywalla, CEO, PHD India, said, "We are delighted to partner with Shriram Finance to fuel the brand's ascent and overall growth. With our strong background in the financial services sector and passion for redefining customer obsession, we are excited to help the brand achieve an authoritative share of attention to outthink, outpace, and outgrow the market over the coming years."

Elizabeth Venkataraman, executive director, head of marketing, Shriram Finance, added, "As we drive deeper consumer connections to cater to today's evolving needs, our partnership with PHD underscores our commitment to supporting India's dreams, aspirations and needs. Bringing the power of our differentiated offerings to consumers through the agency's agile, effective, and innovative media thinking, we are confident that we will not only navigate marketing complexities but also maximise the impact of our growth plans."