Vi-John Healthcare India, a manufacturer of personal care, healthcare products and cosmetics, has appointed dentsu X for its integrated media duties for its shaving category. 

The account was won post a multi-agency pitch and will be handled by dentsu X's Gurugram office.

Jose Leon, CEO, dentsu X India, said, “We at dentsu X are thrilled to add Vi-John – a reputed CPG brand, to our clientele. By combining creativity, technology, and strategy, this partnership is set to deliver impactful and transformative brand experiences for Vi-John. We are dedicated to innovating and redefining these experiences, pushing boundaries to drive remarkable growth and influence.”

Anita Kotwani, CEO Media, South Asia, dentsu, added, “We are excited to embark on this strategic partnership with Vi-John, a brand that holds a deep-rooted legacy in the Indian market. At dentsu X, we pride ourselves on creating transformative experiences. This collaboration presents opportunities for us to craft innovative strategies that align closely with their distinctive vision. By combining our expertise with their dynamic spirit, we are confident in creating something truly exceptional.”

Ashutosh Chaudharie, general manager marketing, VI John, said, “We are happy to partner with dentsu X on our Shaving Category. The company is at an important juncture in its six decades of market leadership and we wanted strategic partnerships with a media partner that has both - experience in handling large-scale FMCG brands along with the expertise of giving customised media solutions that are market-specific. denstu X was a clear choice and we are excited to work with them to meet our business objectives.”