Advertising, 23 Jan 2026

The account was won post a multi-agency pitch.

23 Jan 2026 11:44 AM

AMFI assigns its mainline creative duties to Concept Communications

The agency has been tasked with refreshing the creative direction of the brand's ‘Mutual Funds Sahi Hai' campaign.
Dalbir Singh continues his diary for Manifest.

23 Jan 2026 11:05 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films on how a production meeting became mobile-first.
Nitin Naresh

23 Jan 2026 10:58 AM

Magnon Group elevates Nitin Naresh

He was previously the managing director, Magnon Designory, a specialised agency within the Group.
Sharmista Nag

23 Jan 2026 9:10 AM

Her take: Reflections of a director

The author states how she has realised that filmmaking is as much about living as it is about learning.
The transition is set to be complete by 23 February

23 Jan 2026 12:05 AM

WPP launches WPP Production, unites Hogarth with teams across the network

Richard Glasson, global CEO, Hogarth, will oversee WPP Production.

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Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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