The Advertising Club is hosting the Effie Awards on 24 January in Mumbai.

This year, the Ad Club received a total of 1,152 entries from 75 agencies. The Effies reward effectiveness in marketing and an award is presented to the agency and client.

A total of 486 jurors judged the 1,152 entries. 

Rana Barua, president, The Advertising Club, and group CEO, Havas India, South East and North Asia (Japan and South Korea), Havas Group, said, "The Effie Awards are a celebration of marketing brilliance, where effectiveness meets innovation, and efficiency thrives through collaboration. Effie India stands as a beacon of excellence, recognising campaigns that go beyond expectations, forge new standards, and exemplify the true spirit of partnerships that drive impactful and transformative business success. I look forward to this year's winning campaigns.”

Mitrajit Bhattacharya, chairperson, Effie India Awards, The Advertising Club, and founder and president, The Horologists, added, “It gives me great joy to host the 24th Effie India Awards Gala on the 24th of January. Celebrating the best work of the year with the people who create them is a huge high for all of us at the Effie India committee and The Advertising Club. A big thank you to 486 judges who judged a record-breaking (for a 12 month assessment period) of 1152 entries over three rounds of online and physical judging. In the round 2 judging that was physically held, we introduced jury chair for each session of judging, which was hugely appreciated. I also thank each participating agency and client for the support."

Pradeep Dwivedi, co-chairperson, Effie India Awards, The Advertising Club, and group CEO, Eros Media World, said, “It’s an honour to serve as the co-chairperson for Effie Awards India. This platform celebrates the power of creative thinking and measurable impact, which are the cornerstones of successful marketing. I look forward to collaborating with industry leaders to recognise and reward the campaigns that truly drive results and set benchmarks for excellence. I would also like to thank Effie Global for their steadfast support through the jury and award process."