The Womb has bagged the creative mandate for BSH India's Bosch, Gaggenau and Siemens. The agency has been tasked to enhance the three brands' 'premium positioning'. 

Pinaki Gupta, chief marketing officer, BSH India, said, "As India's demand for premium home appliances grows, we are focused on delivering exceptional products that cater to fast-evolving customer needs. With The Womb as our strategic partner, we are confident in crafting meaningful, innovative and consumer-driven narratives that resonate with India’s discerning audience.  With their strategic expertise, this partnership will elevate our brands and solidify our leadership in the premium home appliances segment, in line with our global brand ethos."

Heval Patel, COO, The Womb, added, "We are thrilled to collaborate with BSH on their growth journey in India. Our aim is to make premium home appliances synonymous with BSH by creating compelling narratives that highlight the unique value propositions of each brand."