Pepper Content has announced the launch of Pepper Creative, their new creative agency. 

The agency will be spearheaded by Sahil Siddiqui, ex-global creative head, Dentsu Creative, alongside Sneha Iyer, assistant vice president- revenue), Pepper Content; Rishabh Shekhar, co-founder, Pepper Content, and Kishan Panpalia, founding team member, Pepper Content.

The agency has already collaborated with brands like ITC, Unilever, Mankind, Britannia, Marico, HDFC Bank, DSP Mutual Funds, and Flipkart on various projects. 

Anirudh Singla, founder and CEO, Pepper Content, said, "Pepper Creative solves the problems traditional agencies no longer address- speed, flexibility, and cost-efficiency. We’re helping brands transform into full-fledged content companies, powered by dedicated teams and creative talent. Sahil’s unique vision brings together creativity and measurable business outcomes. Under his leadership, Pepper Creative will deliver a seamless experience for brands- combining strategic creativity with a managed marketplace to drive meaningful impact."

Siddiqui said, "We’re not just stacking up another creative agency on the pile—we’re here to give advertising services a serious glow-up. Think of us as that friend who’s always got the best gadgets and the coolest dance moves: we mix cutting-edge technology with smooth moves to whip up solutions that are as fresh as they are effective. It’s where creativity meets strategy and they appreciate each other’s company immensely."

Siddiqui added, "We’re all about content transformation, turning business questions into creative answers with a mix of strategic mischief and a doctor-prescribed dose of ‘let’s see what happens.’ With our agile teams and a knack for the unexpected, we’re here to set new rules, break a few old ones, and see just how much fun we can stir up while we’re at it. Our goal is to become the world’s largest content company, powering every piece of content created. Pepper Creative is central to that journey—helping brands tell stories that inspire and deliver lasting impact."