Hogarth India has announced the appointments of Madhurika Banerjee and Ishita Hora as vice presidents.
Banerjee joins the content production agency to take care of North India, from Schbang, where she was VP - brand solutions. She will be based in Gurugram.
Based in Mumbai, Hora will handle West India. She moves from Ogilvy, where she was client servicing director.
Karthik Nagarajan, CEO, Hogarth India, said, “Our commitment to clients is to deliver the best content experience for their audiences in a medium-agnostic way. The world of content and production today is more dynamic than any other part of the marketing engine, and so client leaders also need to be change managers. Madhurika and Ishita are exceptional, dynamic leaders who can lead change at our as well as our clients’ end.”
Banerjee said, “I’m excited to take up this role to explore new avenues and create transformative experiences for our brands. Hogarth is on a strong growth trajectory, and I look forward to creating strong brands and transforming their content experience journey.”
Hora added, “Hogarth is a place where creativity, innovation, and production come together seamlessly, and I’m excited to dive in and make the most of it. I’m looking forward to working with an incredibly talented and driven team that pushes boundaries like second nature. Looking forward to this next phase of growth and all the exciting things ahead.”