Advertising, 22 Apr 2026

E-comm drives CTV ads in first 22 matches of IPL 2026

22 Apr 2026 11:38 AM

IPL 2026: E-comm dominates CTV ad spend at 35%

Among Advertisers, Star India (JioHotstar) leads on CTV and Google tops Linear TV for the first 22 matches of the season, as per TAM data.
Sir Martin Sorrell

22 Apr 2026 9:28 AM

'Have never seen India so vibrant and energetic'

Sir Martin Sorrell, executive chairperson, S4Capital, explains why he is enthusiastic about the Indian market.

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