Eastman Auto and Power has announced the appointment of Havas Creative India as its creative agency.

The account was won following a multi-agency pitch and will be handled by the agency's Gurugram office. 

As part of the mandate, the agency will oversee Eastman’s brand communication strategy and is responsible for driving brand growth and elevating visibility. 

The collaboration underscores Eastman’s ambitions in the Indian market, with a strong focus on sustainability and technological innovation.

Havas Media India will also handle the media strategy for the organisation, ensuring a comprehensive, data-driven approach to expanding brand reach and engagement across key markets. 

Sudham Ravinutala, chief marketing officer, Eastman Auto and Power, said, "In a series of impressive presentations, Havas emerged as the clear choice due to their bold, insightful, and value-driven approach. They looked beyond conventional creative strategies, deeply connecting with our brand’s core values and vision. With Havas, we have found a partner who not only understands our direction but is uniquely equipped to bring our journey to life in a way that resonates with our audience."

Kundan Joshee, managing director, Havas Creative India, said, “The Last mile e-mobility and solar rooftop solutions space holds immense potential and presents a very exciting opportunity to us. Our partnership will be aimed at delivering differentiated, meaningful work that resonates and aligns perfectly with the ambitions of a rapidly transforming, dynamic India. We look forward to creating platform-agnostic, relevant stories for Eastman Auto and Power that not just drive engagement but also make a tangible impact, helping us build a forward-thinking future, moving the needle on both brand and business.”