Meta has rolled out a campaign for Instagram, 'Story toh banti hai,' (There should be a story).

Conceptualised by Tilt Brand Solutions, the campaign consists of a series of eight films. The films are built around random day-to-day chronicles, showcasing how you can put up stories for everything, be it struggle, boredom, Monday blues, confusion or even when there's nothing to show.

What we think about it: Through a quirky portrayal, the brand has put together a compelling narrative, while spotlighting the effortlessness of its offering.

The films were released on 18 June on the agency's Instagram and LinkedIn handles.