Tonic Worldwide has secured the digital mandate for LT Foods. 

The agency will be responsible for developing digital strategies and will help grow the digital identity of the corporate brand.

The account was won post a multi-agency pitch and will be handled by Tonic Worldwide’s Delhi office.

Monika C. Jaggia, vice president, said, “We are thrilled to announce that we have chosen Tonic Worldwide to drive the Social Media Marketing initiatives of LT Foods. As we embark on our inaugural journey into digital communication, Tonic Worldwide's innovative strategies will be instrumental in positioning LT Foods effectively among our target audience, enhancing engagement, and establishing a strong brand recall. We are confident that their expertise will significantly contribute to achieving our digital objectives.”

Sudish Balan, co-founder and chief creative officer, Tonic Worldwide, said, “We are glad to have LT foods as part of our portfolio. Their consumer brands like Daawat Basmati Rice are iconic household names and amplifying the equity for the corporate brand that owns such brands shall be both exciting and challenging. Leveraging Tonic’s expertise in managing some of India’s leading brands in the F&B category as well as corporate brands, we aim to build the brand on social along with crafting exciting campaigns to position LT Foods at the forefront as a leading corporate brand."