The Salt, a technology-powered content agency, has announced that it has acquired the services business of Mumbai-based Simplus Information Services. 

The consolidated business will offer a wider range of content services to existing and new clients, allowing the agency to cater to a broader spectrum of conversation needs for brands across multiple sectors.

This strategic alliance will help brands integrate real-time consumer insights with The Salt's psychometric AI product and Simplus’s content intelligence in the financial domain. The combined entity now becomes the only entity that combines science and art and provides relevant experiences to consumers ranging from brand love to brand promise.

The Salt aims to reinforce its commitment to delivering personalised, insightful content solutions across consumer touchpoints including native digital formats, ad films, web series, and more, with this association. 

Neena Dasgupta, CEO and founder, The Salt, said, “This expansion marks a significant milestone for us, we are thrilled to welcome Rajas and the Simplus team to be a part of The Salt Inc. family. Together we aim to set new standards in delivering powerful communication solutions that spark meaningful conversations.”