Rediffusion has announced the appointment of Pankaj Arora as executive vice president and head - West India. Arora will be based in Mumbai and will also look after the agency's Ahmedabad mandate. 

His last full-time agency stint was with Triton Communications. Since then he has been actively involved in CSR communications. 

Rediffusion’s Mumbai operations are divided into three units led by Alvin Ferrao, Pushkaar Kshirsagar and Vritti Handa Dey. Arora will oversee all three units.

Sandeep Goyal, chairperson, Rediffusion, said, “Pankaj is a very different advertising professional - he has spent over a decade catalysing change in the SDG and sustainability space. His experience of brands has been enhanced by this softer dimension of corporate communication. We welcome him to Rediffusion.”

Arora added, ”Rediffusion is an iconic ad agency. Working for an agency once helmed by Diwan Arun Nanda and Mohd Khan is truly an honour. I hope to emulate their high standards and take the agency to greater heights.”

In a career spanning three decades, he has also worked with Grey (India and Sri Lanka), Publicis, Lowe Lintas and Contract.