Media.Monks, the operating brand of S4 Capital, has been rebranded as Monks.

With this, the offering aims to set a stage for future growth and innovation beyond media. The digital-first, data-driven advertising, marketing and technology services company aims to offer more effective offerings for clients. 

Effective 18 July, the brand will transition its services into two fully synchronised practices: marketing services and technology services. Both will be powered by Monks.Flow, an AI-powered, intelligent marketing and workflow platform. 

Sir Martin Sorrell, founder and executive chairperson, S4 Capital, said, "Many of today's agencies are wrestling with the pace of change in a world profoundly transformed by technology. It's always been our ambition to disrupt the legacy model and today marks another important milestone in that journey. With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry."

While its nine capabilities will remain in place, it will focus on marketing and technology offerings. 

Marketing services will encompass a comprehensive suite of creative, content, media, social and data-driven marketing solutions. Technology services will concentrate on the company's technology, user experience, product engineering, data, digital transformation and consulting services. 

Kate Richling, chief marketing officer, S4 Capital, said, "By dropping 'media' from our name, the new operating brand more accurately represents our integrated global team, unified expertise and diverse communities."

Organisational and reporting structures to support the new services model will launch in 2025.

Also read:

I was wrong in my prediction of the Indian election results: Sir Martin Sorrell (Full interview in the July issue of Manifest. Get your copy now