India at Cannes: Duolingo's creative insights from India

Digitas India's Abraham Varughese and Duolingo's Karandeep Kapany will take to the stage on 20 June.

The Cannes Lions International Festival of Creativity kicks off on 17 June 2024. Manifest's coverage for the festival continues with its 'India at Cannes' series. This series will showcase all of India's entries to this year's festival, speakers giving a sneak peek of their talks, and those attending the festival sharing expectations.

In this piece we look at what Abraham Varughese, chief creative officer, Digitas India and Karandeep Kapany, regional marketing director, Duolingo, will be discussing.

Topic: Your guide to high engagement: Duolingo's creative insights from India
Speakers: Abraham Varughese, chief creative officer, Digitas India and Karandeep Kapany, regional marketing director, Duolingo
Date: 20 June
Time: 11:00—11:30 hours
Venue: Forum, The Palais

Session description (according to canneslions.com):

This session will equip you with strategies to penetrate new markets while staying culturally relevant and engaging to your key consumers. Here's your chance to explore creative tactics such as leveraging culturally relevant content, moment marketing, and gamified learning to help you maintain high user engagement and relevance.

Questions this session will answer:

How can you turn your consumers into enthusiastic fans?
What tools are essential for maintaining cultural relevance with your consumers?
What strategies can make your brand's creative ideas fun, audacious, and impactful?