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Karandeep Kapany (left) and Abraham VarugheseThe Cannes Lions International Festival of Creativity kicks off on 17 June 2024. Manifest's coverage for the festival continues with its 'India at Cannes' series. This series will showcase all of India's entries to this year's festival, speakers giving a sneak peek of their talks, and those attending the festival sharing expectations.
In this piece we look at what Abraham Varughese, chief creative officer, Digitas India and Karandeep Kapany, regional marketing director, Duolingo, will be discussing.
Topic: Your guide to high engagement: Duolingo's creative insights from India
Speakers: Abraham Varughese, chief creative officer, Digitas India and Karandeep Kapany, regional marketing director, Duolingo
Date: 20 June
Time: 11:00—11:30 hours
Venue: Forum, The Palais
Session description (according to canneslions.com):
This session will equip you with strategies to penetrate new markets while staying culturally relevant and engaging to your key consumers. Here's your chance to explore creative tactics such as leveraging culturally relevant content, moment marketing, and gamified learning to help you maintain high user engagement and relevance.
Questions this session will answer:
How can you turn your consumers into enthusiastic fans?
What tools are essential for maintaining cultural relevance with your consumers?
What strategies can make your brand's creative ideas fun, audacious, and impactful?
Also read:
India at Cannes: FCB Kinnect's entries
India at Cannes: MullenLowe Lintas Group's entries
India at Cannes: Mindshare India's entries
India at Cannes: OML's entries
India at Cannes: Bang Bang Mediacorp's entries
India at Cannes: BBDO India's entries
India at Cannes: White Rivers Media's entries
India at Cannes: Leo Burnett India's entries
India at Cannes: Sociowash's entries
India at Cannes: The Titus Upputuru Company's entry
India at Cannes: Havas India’s entries
India at Cannes: Dentsu Creative India's entry
India at Cannes: GoodFellas Studio's entry
India at Cannes: Sneak peek into Talented's Gautam Reghunath and PG Aditiya's talk
India at Cannes: Sneak peek into a session featuring Kawal Shoor, Manisha Sain and Partha Sinha
