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India's tally now stands at 54. On day two of the Cannes Lions International Festival of Creativity, shortlists for six categories were announced.
Leo Burnett dominated the fourth batch of shortlists overtaking VML's streak which is at 10. The agency secured a total of four shortlists while India secured eight.
India's tally now stands at 54.
Creative effectiveness
Leo Burnett received a total of three shortlists. Out of which two of them were for its #BringBack2011 campaign for Oreo. It also got shortlisted for Airtel's '175 Replayed' campaign.
Creative strategy
Ogilvy received three shortlists in this category. Two of them were for 'There is a Glass and Half in Everyone', which was a joint entry shared by VCCP London, Ogilvy Kula Lumpur, Ogilvy South Africa, Johannesburg and Ogilvy Singapore. The other shortlist was for 'Vi Human Network Testing Network' for Vi.
Leo Burnett got a shortlist for Spotify's 'Feel the Music'.
Film
Brand David Communications is the only shortlisted agency in this category for its 'The Sweet Truth' campaign for Colgate.
India had no shortlists in the following categories: Creative business transformation, Creative commerce and Luxury & Lifestyle.
| Agency | Shortlist |
| Leo Burnett | 13 |
| McCann | 8 |
| tgthr | 1 |
| Dentsu Creative | 3 |
| Ogilvy | 11 |
| Early Man Films | 2 |
| VML | 10 |
| FCB Kinnect | 3 |
| DDB | 1 |
| Rapport | 1 |
| FCB India | 1 |
| Brand David Communications | 1 |
