Advertising, 17 Oct 2025

Wakefit's ‘Sleep is Mast, Biswa is now Swasth' campaign

17 Oct 2025 1:46 PM

Wakefit puts an end to Biswa Kalyan Rath's late night shopping mistakes

Conceptualised by The New Thing, the campaign comprises a film.
Dalbir Singh continues his diary for Manifest.

17 Oct 2025 10:35 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the irony of in-house pride.
Adyasha Roy Tomar

17 Oct 2025 10:35 AM

Adyasha Roy Tomar to exit McCann

Tomar is creative director at the agency.
Shachi Malhotra

17 Oct 2025 10:26 AM

Her take: To simplify or to stand out?

Shachi Malhotra writes about simplifying and how it's 'far more challenging than it appears'.

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Adyasha Roy Tomar

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When a garment label becomes a behavioural health intervention
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Godrej Industries' new identity resembles that of an independent Australian agency

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