Spikes Asia is evolving into Lions Asia from 2027.

The festival which is organised by Lions and Haymarket Asia, aims to bring APAC closer than ever to the global Lions community and create a new home for the creative marketing industry across the region. ​​

The event will consist of The Lions Asia Festival of Creativity and the Asia Lions Awards. â€‹

Simon Cook, CEO, Lions, said, "Asia-Pacific is one of the most innovative, dynamic and influential regions in the world, and its importance to the global creative marketing agenda continues to grow. LIONS Asia represents a renewed vision for the future of creativity and marketing effectiveness in the region—one that connects local talent and ideas at the forefront of creativity to the world, while giving regional communities access to the evidence, inspiration and networks needed to accelerate growth and impact."
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Atifa Silk, managing director, Haymarket Asia, added, “For nearly 40 years, Spikes Asia has shone a spotlight on the incredible talent, creativity and innovation that define this region. Lions Asia builds on everything that has made Spikes Asia special while creating even greater opportunities for the community to learn, connect and be recognised—a platform that reflects the ambition, energy and growing global influence of Asia-Pacific.” ​
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Melanie Speet, director, Lions Asia, said, “Throughout our conversations with the industry, it became clear that people are looking for more than inspiration. They want practical insights, meaningful connections and evidence of what drives growth. Lions Asia has been designed to deliver that, bringing together world-class learning, global expertise and the region's most influential leaders to help organisations navigate an increasingly complex business landscape.” ​

The first Lions Asia Festival of Creativity and Awards will take place in Singapore in September 2027.