Advertising, 17 Jul 2025

Top row (left to right): Yasuharu Sasaki and Harsha Razdan. Bottom row (left to right): Narayan Devanathan, Amit Wadhwa and Gurbaksh Singh.

17 Jul 2025 5:02 PM

Dentsu Lab launches in India

Gurbaksh Singh, chief creative officer and chief innovation officer - South Asia, dentsu, will lead The Lab in India.
Tuborg X Lowe Lintas

17 Jul 2025 4:55 PM

Tuborg assigns creative mandate to Lowe Lintas

The account was won post a multi-agency pitch and will be handled by the agency's Gurugram office. 
The Indian Masculinity Maze report reveals a dominant reliance on outdated tropes

17 Jul 2025 3:32 PM

94% of Indian ads still reinforce outdated masculinity: Kantar report

The 'Indian Masculinity Maze' report examines what ads get wrong and how urban Indian men are perceived and portrayed in modern advertising.
A screen grab from the Shree Anandhaas promo film

17 Jul 2025 10:34 AM

Shree Anandhaas dishes up drama with a punch of absurdity for its Chennai launch

Conceptualised by Coimbatore-based agency Desert Hawk, the promo film is as bizarre as it is effective.
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