DDB Mudra Group has announced the elevation of Menaka Menon as president and managing partner- growth and strategy, for the southern market. 

Menon previously served as the national strategy head. 

She takes over the reins from Ranji Cherian, who has been running the south office for over 16 years. Cherian will now lead client excellence at the group. 

Rahul Mathew, chief creative officer, DDB Mudra Group, said, “We believe that everything we do is built on strong strategic pillars; be it our work or how we do our work. In her new role, Menaka will use her strategic background to add more value to our client’s business, while building a strong culture of creativity in the office. Over the last few years, some of our best work has come from our South office and I’m excited to work with Menaka to push us to newer heights.”

Menon said, “I am super excited about this new role and look forward to further strengthening the South operation and building a strong, closely knit team, geared towards creating great work that has the power to move people.”