Society Tea has rolled out a campaign Spice Secrets – Guzre Dinon Ko Thoda Sa Chakh Lo (Get a taste of the days gone by) that celebrates the simplicity and joy of cherished childhood memories. 

Conceptualised by Blackswanlife, the campaign focuses on the nostalgic, emotional connection between food and memories, highlighting the comforting flavours that take one on a journey back to the magical summer holidays spent at granny’s home.

The ad film aims to connect with viewers emotionally and remind them of the irreplaceable magic of home-cooked flavours. It spurs one to take a bite of the brand’s pickles and chutneys, adding that the flavours don't just taste good, they take one back to the best memories. 

 

 

 

 

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What we think about it: The campaign takes one on a trip down memory lane, when lives were simpler, tying the brand’s flavours with the comfort of nostalgia.

Karan Shah, director, Society Tea, said, “Spice Secrets is all about reconnecting with the flavours that define home and childhood. With this TVC, we wanted to evoke a sense of nostalgia and remind everyone of the simple joys that food brings, especially something as special as pickles. We hope this TVC resonates with people and brings a smile to their faces.”

The campaign was released across digital platforms on 15 February.

Credits

Agency Name – Blackswanlife (Sukumar Menon)
Production house – Twism Productions